The effectiveness of their own and others’ media work for the audience and intended purpose (ACAMAR072)

Media work from contemporary times to explore differing viewpoints (ACAMAR072)

The role of the audience (interests, values, expectations) in influencing the producer’s selection process (selection, omission, emphasis) (ACAMAR069)

Intended audiences for which media work is produced (ACAMAR071)

Ways audiences use media for a specific purpose (ACAMAR072)