The effectiveness of their own and others’ media work for the intended audience, purpose and context (ACAMAR072)

Media work from contemporary times to explore differing viewpoints (ACAMAR072)

The role of the audience (interests, values, expectations) in influencing the producer's selection process (selection, omission, emphasis) (ACAMAR072)

Intended audiences for which media work is produced (ACAMAR071)

Current trends in how audiences use media (ACAMAR072)