Also known as 'shot size' or 'framing'. Extreme close up (frame or screen is filled with a portion of an image for dramatic effect or emphasis by drawing attention to one, essential detail), close up (focus of frame is the head and shoulders of character- used to emphasise an important detail that the audience might otherwise miss or to show a reaction or what the character is saying), mid or medium shot (framing is from the head to waist of character - used in news anchorage and interviews as it focuses attention on what is being said. It is also used to show the interplay between characters and good for showing action), long shot (or wide shot) and extreme long shot (also known as establishing shot) allow setting and action to be established.