Contexts

Because media work is created in a particular time and place, its production and consumption are influenced by the social, cultural, political, historic and economic conditions of that time and location. The production context will influence the content of media work and the viewing, listening and interacting context may have an influence on audience response and interpretation. (e.g. a 1950s sit com may feature a stay at home mother while one made in the 2000s may feature a working mother).