The effectiveness of their own and others' media work for the audience and intended purpose
Literacy
Critical and creative thinking
Ethical understanding
Intercultural understanding
Media work from contemporary times to explore differing viewpoints
Personal and social capability
The role of the audience (interests, values, expectations) in influencing the producer's selection process (selection, omission, emphasis)
Intended audiences for which media work is produced
Ways audiences use media for a specific purpose
